
Hi, my name is Derek Nelson, and I’m a partner at Clique Studios.
I’ve been designing and building on the web for most of my life now, and I’ve learned a few simple things along the way. For one: who you work with matters more than any technical or aesthetic question. Because projects are always throwing surprises and challenges, a solid relationship is at the base of everything. For another: never underestimate just how impactful a good digital experience can be for everyday lives.
Needless to say, deciding who to partner with is a huge decision for your business. I wrote this article to give you a sense of what we can offer.

Here’s a little primer. We design and develop websites and platforms that actually move the needle. Our experienced teams deliver more impact. We hate boring stuff.
We've been at this for over 15 years, leading more than 400 website redesigns and winning over 100 awards. Our dedication to impactful design has earned us a long-lasting reputation in Chicago's tech scene.
In this article, I’ll share why you should choose a web design agency in Chicago, highlight some of our success stories, and offer tips on picking the right agency for your needs.
Chicago is the best city in the world (please don’t tell our clients in other places) and it’s a wonderful hub for tech and design, making it an ideal location to find top web design agencies. The city is brimming with creative talent and an innovative spirit.
When you work with a local agency like ours, you'll benefit from a deep understanding of the local market. You also have the options of face-to-face meetings. Most importantly, you'll have a partner who understands the unique aspects of doing business in Chicago.
The cultural diversity and entrepreneurial energy in Chicago also bring fresh perspectives and creative solutions to the table. This synergy (oh no, he said the word) between local businesses and creative professionals often leads to innovative and effective web designs tailored to specific needs.
When you're choosing a web design agency, it's important to look at a few key factors to make sure you're getting the best partner.
Here are some things to consider:

One of our standout projects was the redesign of the Chicago History Museum's homepage. The results were impressive
Comparing the post-redesign period to the pre-pandemic period, we saw:
This project highlights our ability to significantly boost user engagement through thoughtful design. Our approach involved extensive UX/UI research, creative workshops, and a strategy that aligned with the museum's goals and audience needs.
Choosing the right web design agency can feel overwhelming. Here are some tips to help you make the right decision:
Choosing a top web design agency in Chicago is a crucial step towards enhancing your online presence and achieving your business goals. At Clique Studios, we are committed to making a positive impact through creativity and collaboration. We believe in the power of well-crafted websites to drive business success and are dedicated to helping our clients achieve their objectives.
Our mission is to be the most creative, collaborative, and thoughtful team in the space, always striving to build something impactful, educate and learn continuously, and make our clients' jobs easier.
Take the time to research and select the best agency that aligns with your needs. If that points you in our direction, reach out, and we can create something great together.
When selecting a Chicago web design agency, evaluate: relevant portfolio work in your industry, client testimonials and case studies with measurable results, technical capabilities (WordPress, Webflow, custom development), strategic approach beyond visual design, team size and expertise, communication style and project management, budget alignment, timeline expectations, and post-launch support offerings. Schedule discovery calls with 3-5 agencies to compare approaches, chemistry, and value alignment.
Evaluate agency portfolios for: projects in your industry or similar audiences, visual design quality and diversity of styles, demonstrated UX thinking and problem-solving, technical complexity matching your needs, case studies showing measurable outcomes (not just pretty screenshots), client size/budget similarity to yours, responsive design examples, and recent work (within 1-2 years) showing current capabilities. Avoid agencies whose portfolios exclusively show work outside your budget tier or industry.
Timeline depends on scope: simple small business sites take 8-12 weeks, mid-sized websites with custom design take 12-16 weeks, complex sites with integrations take 16-24 weeks, and enterprise platforms can extend to 6-12 months. Factors affecting timeline include: number of unique page designs, content readiness, stakeholder availability for feedback, technical complexity, third-party integrations, and revision rounds. Projects with engaged clients who provide timely feedback complete 30-40% faster.
Chicago web design agency rates vary significantly: small agencies/studios charge $100-150/hour, mid-sized agencies $150-225/hour, and large agencies $225-350+/hour. Project-based pricing for small business sites ranges $15,000-40,000, mid-market B2B sites $40,000-100,000, enterprise sites $100,000-250,000+, and complex digital platforms $250,000-1M+. Location (Chicago vs. national) affects pricing less than agency size, expertise, and project complexity.
Agencies offer full teams (designers, developers, strategists, PMs), diverse expertise across disciplines, redundancy if someone is unavailable, established processes and project management, long-term support capabilities, and larger project capacity. Freelancers offer lower costs, direct communication, flexibility, and speed for smaller projects. Choose agencies for: projects over $50K, complex integrations, need for strategy + design + development, or ongoing support requirements. Choose freelancers for: budgets under $25K, simple sites, or when you have internal expertise to fill gaps.