312-379-9329

The New Google Update: What It Means….So Far

Here is what we ‘thought’ the New Google Update would mean for advertisers: Limited ad real-estate increases competition for ad space which will drive up CPC costs. Top of page ads increased from 3 to 4 (for most high-volume searches) The right-hand space will still be used for PLA (“shopping”) ads if those campaigns are running Potential move to Bing…