Who are design sprints designed for?
Not just product designers. Not even just designers. They’re for anyone with a problem to solve…
That’s a fancy way of saying they’re for YOU. Whoever you are.
You’ve probably heard of a design sprint by now. Maybe you’ve even been a part of one. Or maybe you’re wondering what they are and why everyone keeps talking about them.
Here’s why—design sprints are a kind of “greatest hits” of business innovation. They are a shortcut to learning without the time and resources of building and launching. The method, developed by Jake Knapp and his team at Google Ventures, has helped solve complex business challenges for companies such as Slack, Facebook, and Airbnb…and hundreds more. If those names don’t hold enough weight (and for some reason mine does?), I can personally attest that they rock—and they work.
What if you’re not part of that list of companies?
Good news. A design sprint is one of the most versatile problem solving strategies. The signifier “design” in no way limits the process to design companies. Everything is designed. Design thinking is problem solving at its finest, agnostic to the type of problem to be solved or industry in which the problem resides.
Want more proof? Check out a few of the posts on Sprint Stories and see the variety of companies—and challenges—the design sprint process is working for.
What if you’re not a designer?
Great news. We need you just as much, if not more so, than we need designers participating in a sprint. Having representatives from different teams participate in a sprint is necessary to diversify and provide expertise from all areas. In a way, it empowers everyone to be a designer.
“The value of a Sprint comes from bringing together a cross-functional team to collaborate together.” -Google’s Design Sprint Kit
Before I read the Sprint book a few months ago, I didn’t know much about design sprints. And what I did know, or thought I knew, proved to be incorrect assumptions—for example, thinking they were just for designers.
Now, having done a few (and, of course, read the book), I know better. After seeing the impact they can have, I know why they’re the talk of the town. And I want you to know why, too.
Two main reasons to sprint
- Sprints avoid the groupthink trap. This is the biggest benefit, in my opinion. I’m an introvert, and a creative. I pride myself on having good ideas, but often it’s the loudest ideas not necessarily the best ones that win out. Design sprints account for that, and make sure that’s not the case. The process allows for points of independent ideation and opportunities for collaborative discussion so all ideas get a seat at the table…an equally–sized seat.
- Sprints make you act before you’re ready. Ever hear the saying, “If we wait until we’re ready, we’ll be waiting the rest of our lives?” It’s natural to want to act on something once we feel confident in the outcome. But life moves too fast to wait until an idea is “perfect.” Your ideas are “ready” earlier than you think. Sprints force action sooner than you might feel comfortable with, but by pushing out of your comfort zone, you can test ideas sooner, ideate better, and push something successful to market faster.
…Want to learn how to sprint?
The best news of all…we’re teaming up with the creator himself, Jake Knapp, to run a design sprint workshop in Denver this December. Who better to learn from than the guy who wrote the book on it?
In this jam-packed workshop, you’ll learn and master the tools, techniques, and framework used by teams at Google Ventures, Slack, Facebook, Airbnb, LEGO, and more, to facilitate breakthrough ideas, solve challenges, and validate solutions. Gain practical know-how for answering complex business challenges, and explore topics ranging from behavior science to market strategy with one of design’s leading innovators.
Remember, design sprints are for ANYONE tackling a challenge. That means YOU.
Tickets are limited…and selling fast. Get yours here.