Reputations are no longer built exclusively on handshakes, they’re also built online. Your firm is no exception. Your website is a key validator for your business, and it’s time to scrap the cookie-cutter template and design a site that does you justice.
Here’s how to build a legal website that brings in business and the best out of your firm:
Add your personality
Most law firm websites are stuffy, bland, and don’t have many distinguishing features. When a user lands on your website, you want them to feel welcomed. Adding subtle (or overt) touches of personality can cut through the clutter and drop the guard of prospective clients. It also helps you attract the type of lawyers you might like to have join your firm. The law is strict. Your legal website doesn’t have to be.
Convey confidence and provide proof
People searching for legal services might be navigating a wide range of emotions—fear, insecurity, anger, frustration, etc. Ultimately, they want to hire someone they can trust. Confidently communicating your expertise and specialty helps potential clients know they’re in the right place. Leveraging contextualized testimonials is a great way to make them feel reassured.
Build with growth in mind
If your law firm is ready to invest in a new website, you probably have growth in mind. While your practice might be local, you should consider how expansion—locations, practice areas, etc—might impact the build of your website. You should choose a Content Management System (CMS) that positions you for the growth you’re working toward.
Ready to build a legal website to win clients and strengthen your reputation? Contact us to talk more about it.
Here are some of Clique Studios’ best law firm websites:
Modern Family Law
Modern Family Law is a firm servicing a diverse range of families in divorce, custody, and other family law cases. They believe it’s not through conflict that you reach resolutions, but compassion. They needed a website to share their extensive library of content and resources to prospective clients while instilling a sense of compassion during a challenging time in their lives.
With users top of mind, we restructured the site architecture to emphasize the most helpful resources and make them easy to find. For the design, we elaborated on the color palette of their logo to match their warm, welcoming brand aesthetic and used subtle animations to add life (not distractions) to the site.
- 5 customized calculators based on statewide regulations for estimated attorneys fees, alimony, child support and more
- Customized resource center with filtering and search to find relevant content
- Full blog migration of an extensive library of content
- Flexible footer design to accommodate location expansion over time
- Accessible design elements like play/pause buttons for videos and animations
The team at Jaszczuk Law recently started their new practice with the intention of growing aggressively. While the individuals were already reputable, they needed to create a strong, united brand to showcase the new firm, as well as highlight their culture to recruit like-minded attorneys to their team. We learned that they are avid “Top Gun” fans—and proud of it—so that drove the design direction and helped us bring their law firm’s brand to life on the new website design.
- Clique Studios delivered with a bold, highly stylized design complimented by choreographed photography that propelled the firm’s unique culture to the next level
- Unique scrolling and interactions throughout
- Custom UI elements, such as the a target symbol in place of a mouse pointer.
- Completely scalable to add attorneys and practice areas as the firm continues to rapidly grow
- Designed to cater to different target audiences – potential clients can easily access the firm’s practice areas, expertise, etc. and potential hires can quickly grasp the culture
Freeburg Law, LLC
Freeburg Law, LLC is a personal injury and criminal defense law firm serving the greater Yellowstone area. Alex Freeburg is dedicated to delivering the results his clients want, as well as the strength and compassion they need. His experience trying cases in both personal injury and criminal defense has led to the firm’s spectacular reputation.Before coming to Clique, Freeburg’s existing website design wasn’t representative of his brand. He needed a site to help grow his law firm, project his reputation, and expand his legal practice. Also, with the majority of his clients being vacationers and visitors, the new website needed to be very mobile-friendly.
For Alex Freeburg’s attorney website design, we:
- Executed content refinement to better tell the firm’s story
- Built a scalable new site to grow and change as the firm expands to new locations
- Migrated all blog posts & reformatted to be more SEO-friendly
- Partnered with local onsite photographer to select custom images to strengthen the Freeburg brand
- Highlighted increased array of service offerings as the firm expands their practice areas
- Personalized the presentation for potential clients to feel connected
- Enhanced the user experience by displaying services front and center, and cut down on number of clicks to valuable contentStrategic design elements to revamp the brand
Carrie Goldberg Law
C.A. Goldberg is a law firm operating out of Brooklyn, New York, focusing on Internet privacy and abuse.
John Da Grosa Smith, the founder of Smith, LLC, wanted something that perfectly captures the firm’s culture and exemplifies their unique background and fighting spirit.
Clique Studios delivered with a bold, highly stylized design complimented by stunning photography from Jason Siegel and compelling promotional videos from AVA. This collaborative effort was wildly successful in delivering a one of a kind website that is representative of SMITH’s and Clique’s commitment to their craft.
Some highlights include
- On October 19, 2016, Smith Law Firm was honored as the Site fo The Day on the design review site Awwwards.com. Check out the final review, and the other finalists here.
Francine Prewitt is a business lawyer focused on serving foreign entrepreneurs. A foreign-born business owner herself, she started the firm with the mission to support the success of foreigners seeking to expand or start their business in the United States.
“Prewitt Law is your advocate and guide through the complexities and legal challenges of business immigration.”
Prior to working with Clique, Prewitt Law didn’t have a website, so we completely defined the branding guidelines from color scheme to typography to logo. We designed the site with the audience in mind, making it as personable and engaging as possible.
For Prewitt Law’s legal website design, we:
- Used parallax video
- Incorporated a blog
- Highlighted success stories
- Ensured 4 different language translations
- Build a custom CMS