Civis Analytics believes that companies will succeed or fail based on their ability to use data—and they’re helping their clients make sure it’s the former. As a highly technical data science company, they struggled to clearly articulate their message and speak to target audiences who find data science intimidating.
We took a collaborative approach, involving our content and design teams at the outset to create a content experience that better told the Civis story and connected with target audiences. The newly designed site is the product of Phase 1—a reimagined presentation of the brand and retargeted messaging across 5 pages—and we are now entering Phase 2 to build out the rest of the site.
- Content workshops and story framing to tell a cohesive story
- Original copywriting
- Custom iconography and illustrations
- Custom animations throughout for a dynamic, engaging experience
- Received Honorable Mention at Awwwards
Kyle, Clique Project Manager, weighs in on how we approached this one…