Date

October 23, 2020

Time

9:00 am - 9:30 am

Date

Live Virtual Interview

Price

Price: Free

Seats Limited

This is a past event. The live interview featured a conversation with Dr. Koen Pauwels about his recent HBR article, Don’t Cut Your Marketing Budget in a Recession. You may view a recording of the interview, and/or sign up to receive an invitation to upcoming live interviews.

Business Unusual

The Business Unusual Interview Series shares insight from top thinkers and executives on the current environment and how to get through with innovation, technology, and design. The series is a continuation of the Business Unusual Conference, a 2-day virtual conference that happened in April and included 36 speakers from around the world and hundreds of ‘attendees’. The event aimed to help businesses figure out how to navigate the covid crisis and the economic realities that come along with it. That event demonstrated a hunger for continued guidance during this time, so we continued on that momentum with a series of the same name.

Past series interviewees include Harsh Patel (CEO – Galvanize), Rohit Bhargava (WSJ best-selling author, Georgetown professor, etc.), and Jill Frank (Head of Creative Agency Operations – Allstate).

Date

October 23, 2020

Time

9:00 am - 9:30 am

Date

Live Virtual Interview

Price

Price: Free

Seats Limited

The speakers

Jessa Headshot

Jessa Lux

Jessa is the Community Manager for Clique Studios, Director of Partnership Success on the AMA Colorado Board of Directors, and the host of the Business Unusual Interview Series.

Dr. Koen Pauwels

A Distinguished Professor of Marketing at Northeastern University and co-director of its Digital, Analytics, Technology and Automation (DATA) Initiative. Pauwels consulted large and small companies across three continents, including Amazon, Heinz, Kayak, Kraft, Marks & Spencer, Microsoft, Nissan, Sony, Tetrapak and Unilever. Additionally, Dr. Pauwels is a frequent author for HBR, recently co-authoring, Don’t Cut Your Marketing Budget in a Recession.