Build something elevated.
- Custom Development
- Information Architecture
- Logo Design
- Identity Design
- Ecommerce
Industries
Hospitality
Year
2018
Awards
CSS: Special Kudos, CSS: Best UI, UX, Innovation, Awwwards: Honorable Mention
Design
Logo, Print, Digital, Styleguide
The whole is greater than its parts
The Mile High Golf Trail is a series of four incredible family-owned golf courses in the Denver area. The founders wanted to bring awareness to Colorado as a top tier golf destination by turning the four courses into one Trail, and highlighting the premiere experience. To do this, we combined the distinct personalities of each course into one cohesive brand that retained elements of each. The result is a stunning visual identity and seamless website that brings the Trail to life online.
The Challenge
Four brands into one.
Previously, each golf course had its own website and brand, without a thread connecting them. They needed a visual and verbal narrative to tie them together and implement a unified digital strategy to create the Mile High Golf Trail. This required creating an overarching identity that respects the uniqueness of each course and implementing a flexible, modern website that allows the brand to continue to grow and evolve.
The Process
Creating a new identity.
The geography is what sets these courses apart. To pay homage to the stunning Rocky Mountain scenery, we designed a logo to mirror the mountain ranges, and created a style guide—including color palette and typography—to unify the brands. Combining high-quality video, photography, and animations, we created an interactive design that allows users to “Play the Trail” by exploring each individually, while getting an overall sense of what it’s like to be there.
Taking users on the Trail.
To bring the design to life and allow people to “Play the Trail” online, we built an interactive map where users can “travel” from course to course on the homepage. Through a lot of trial and error, complex front-end coding, and use of satellite imagery, we were able to put it all together and create an animated trail map.
Closing the sale.
Mile High provides the country club experience without the burden of membership fees. Instead, they offer trail passes. To help drive sales, we integrated with WooCommerce and a series of WordPress plugins to improve the ticketing flow and build a frictionless ecommerce platform.
“We didn’t want something like the golf course websites that were already out there. This was an opportunity to stand out, and we knew Clique would differentiate us.”
Brock Bruening, Managing Partner
The Solution
Before the website, the Mile High Golf Trail didn’t exist. Combining these four iconic courses into one brand with a new visual identity and an overarching website brought this vision to life, and positioned the Trail as a top tier golf destination.
Custom logo, color palette, typography and iconography
New information architecture to improve the UX and content experience
Custom scrolling animation to mirror the courses’ distinct trail experience
New blog section to push proprietary content and serve as a hub for things happening in and around the trail
WooCommerce integration to help sell trail passes, along with other WordPress other plugins like Gravity Forms, AddThis, and MailGun
The Identity
Getting the logo right.
Colors that capture the course.
Blending the colors of the landscape with a sophisticated, modern aesthetic, we created a unique color palette to bring the feel of the brand online.
Light Green
#76988b
Dark Green
#2a3f36
White
#ffffff
Black
#000000
Colors that capture the course.
Blending the colors of the landscape with a sophisticated, modern aesthetic, we created a unique color palette to bring the feel of the brand online.
The Results
$70k
in new sales in first 5 months
11%
conversion rate
4
websites into one
The Awards
CSS Awards: Special Kudos
CSS Awards: Best UI, UX, Innovation
Awwwards: Honorable Mention
“The team made it pretty easy on us. You broke it down so it was easy for a couple of novices to understand, explaining what features are important and why. You taught us how the backend should be built.”
Maggie Fischbach, Marketing Director