For the past four years, we’ve set out to enhance the live experience of McDonald’s Worldwide Convention, in partnership with Kindle Communications. Each year poses new challenges—this year we collaborated to design and develop three interconnected, interactive platforms to connect tens of thousands of event goers. And this year, our work won gold.
Our 2018 McDonald’s WorldWide Convention app won Gold for Best Event App at the 2018 Experience Design & Technology Awards, held at EventTech in Las Vegas.
“[It is] the world’s largest—and only— recognition program celebrating the best use of design, social media, and event technology to enhance live experience.” – Event Marketer
We are honored to receive this award, and so proud to continue our partnership with Kindle Communications. We collaborated across teams and strategies to deliver some of our best work yet. The app leveraged real-time data from users to personalize the experience, encourage interaction, and enhance the overall convention. We created a platform that put the WorldWide event experience in the palm of attendees’ hands.
For more details on the app and our work with Kindle, check out our case study site.
For more details on the winners of the Experience Design & Technology Awards, read Event Marketer’s recap.