Event management for venue websites
Event management is a core feature for many venue websites. Concert halls, theaters, and festivals rely on their websites to display upcoming events, link to ticket providers, and give visitors the information they need.
When working on a venue site, one of the first technical decisions we’ll recommend is how events will be managed within the CMS. Some teams use existing plugins like The Events Calendar, while others build a custom event system using custom post types or other custom structures.
Both approaches can work well depending on the venue, but each comes with its own tradeoffs. The right choice will depend on your organization’s needs, the number of events being managed, and any specific features you require.
IRL
Through work on venue sites such as Jazz Aspen Snowmass, ArtsQuest, and Red Rocks Amphitheatre, we’ve seen how the structure of an event system can impact both the editorial workflow and the long-term scalability of the site.
Every venue operates a little differently. Some manage events directly in the content management system (CMS), while others rely heavily on their ticketing provider as the main source of event data. Because of this, deciding whether to use a plugin or build a custom event system is an important architectural consideration. We’ll walk you through the basics:
1. Using a plugin
Plugins like The Events Calendar provide an out-of-the-box way to manage events within a CMS such as WordPress.
They typically include built-in event post types, calendar views, filtering options, and fields for common event data. This makes it fairly easy for content editors to create and manage events without needing much development work.
Advantages
- Faster to implement
- Lower upfront development cost
- Familiar interface for editors
- Built-in calendar and event views
- Widely used and supported
Tradeoffs
- Less flexibility when customizing how events are displayed
- Site performance can become an issue as the number of events grows
- Dependency on plugin updates and compatibility
- Integrations with ticketing systems may be limited
For many venues, a plugin solution works well, especially when the goal is to get an events system up and running quickly.
2. Building a custom event system
Another option is building a custom event system within the CMS.
This often involves creating custom post types or other custom data structures to manage events in a way that fits your venue’s needs.
This approach usually requires more planning and development time upfront, but it allows the event system to be designed specifically for your venue and its workflows.
Advantages
- Full control over how event data is structured
- More flexibility for design and layout
- Easier to tailor integrations with external systems
- Better scalability for larger event catalogs
Tradeoffs
- Higher upfront development effort
- Requires developer support for maintenance and updates
- More planning required early in the project
Custom systems are often helpful when venues need deeper integrations with ticketing platforms or when events need to be managed across multiple locations or brands.
Integrating with ticket providers
Many venue websites rely on third-party ticket providers to handle ticket sales.
Because of this, event data often needs to be synced between the ticketing platform and the CMS.
This can add another layer of complexity. Ticketing platforms don’t always structure their data in a way that matches how a CMS expects to display it. In those cases, event data may need to be reformatted or mapped before it can be used on the site.
In many setups, this works as a one-way sync, where events are created in the ticketing system and then imported into the CMS.
This keeps the ticket provider as the source of truth, but it can limit how much content editors are able to change event details directly in the website.
Some common things that need to be considered with these integrations include:
- Event updates
- Cancellations
- Recurring events
- Keeping data consistent across systems
Choosing the right approach
There isn’t one solution that works for every venue.
The right approach usually depends on things like:
- How many events your venue manages
- Whether events originate in a ticketing system
- How much customization is needed
- How your internal team manages event content
- Long-term maintenance considerations
For smaller venues, using a plugin can be a quick and effective way to manage events.
For larger venues with more complex integrations or higher event volume, a custom system may provide more flexibility and scalability over time.
Practical considerations for venue teams
When planning an event system for a venue website, it can help to think through a few practical questions:
- Where will event data live first — the CMS or the ticketing platform?
- How many events will the site manage regularly?
- Does the venue operate multiple locations or brands?
- How often do events change or get updated?
- How much control does the marketing team need over event content?
Thinking through these questions early can help determine whether a plugin solution will be enough or if a more customized approach would make sense long term.
Event management is a critical part of most venue websites. The way events are structured and managed have a big impact on how easy the site is to maintain and how well it integrates with other systems.
Understanding the tradeoffs between plugins and custom solutions can help teams choose an approach that fits both their current needs and their long-term plans. Want to talk through what this looks like for you? Shoot us a message.