What is Worldwide?
Every two years, McDonald’s hosts their Worldwide Convention to gather their most important stakeholders for inspiration, information, and celebration. From daily global sessions and A-list entertainment, to interactive learning experiences and an exhibit floor spanning more than four football fields, Worldwide is the event that connects attendees from over 120 countries across the McDonald’s System and charts the business’s trajectory.
Each year, the Convention agenda is developed to meet the current needs of McDonald’s people and their customers. With unprecedented disruptions taking place in their business, the 2018 event needed to be more immersive and insightful than ever before. Just as McDonald’s is committed to driving decisions based on customer insights, this year’s convention needed to be driven by the insights of their attendees. McDonald’s partnered with Kindle Communications and Clique Studios to create a digital strategy and platform that would drive a truly valuable experience, using data to make it personalized.
Partners in crime.
For over 20 years, Kindle Communications has worked closely with McDonald’s internal teams to produce the bi-annual Worldwide Convention—including developing content and messaging, staging and lighting design, procuring entertainment, and producing graphics and videos, Kindle is involved in nearly every aspect of the Convention.
For the past four years, Kindle Communications and Clique Studios have partnered as an arm of McDonald’s Corporation’s digital team. Kindle acts as the main client contact, putting forth and communicating the strategic plans while collaborating with Clique to design and develop the best user experience.
The partnership was formed with the common goals of going above and beyond for our clients, providing an intuitive and advantageous digital experience for attendees, and tackling a myriad of design and technical challenges. In doing so, we’ve leveraged our complementary skills, putting both partners in the position to do what we do best, and leading to our continually renewed collaboration. We have a mutual understanding and trust in our partnership that allows us to be extremely flexible for our clients to deliver the unexpected.Every two years, McDonald’s hosts their Worldwide Convention to gather their most important stakeholders for inspiration, information, and celebration. From daily global sessions and A-list entertainment, to interactive learning experiences and an exhibit floor spanning more than four football fields, Worldwide is the event that connects attendees from over 120 countries across the McDonald’s System and charts the business’s trajectory.
Each year, the Convention agenda is developed to meet the current needs of McDonald’s people and their customers. With unprecedented disruptions taking place in their business, the 2018 event needed to be more immersive and insightful than ever before. Just as McDonald’s is committed to driving decisions based on customer insights, this year’s convention needed to be driven by the insights of their attendees. McDonald’s partnered with Kindle Communications and Clique Studios to create a digital strategy and platform that would drive a truly valuable experience, using data to make it personalized.
