Build something that rocks.
Content management
UX & UI
Information architecture
Web design
Custom development
Strategy workshops
Arts & Entertainment
2025
A night out at Howl at the Moon (HATM) is a one-of-a-kind nightlife experience, with singing, dancing, and an upbeat piano bar where talented musicians rotate instruments and take turns on vocals. With locations across 14 cities and 3 cruise lines, plus Howl2Go (H2G) bringing the party directly to private events, HATM has built a national reputation for high-energy entertainment. Our partnership with HATM began with a bold goal: redesign both the main HATM website and the Howl2Go site to match the energy and scale of their experiences. The result is two vibrant, interactive sites that capture the magic of Howl at the Moon, streamline content, and prioritize engagement.
The Challenge
Welcome to the show.
HATM’s digital presence needed to reflect the excitement of the in-person experience while serving many locations and multiple audiences, from casual visitors looking for a night out to corporate clients booking private events. For H2G, the challenge was slightly different, creating a streamlined site that clearly communicates the traveling show’s services and drives bookings. Both sites required intuitive navigation, a modern look and feel, and scalability for future updates.
The Process
One-of-a-kind experience
We started with strategy workshops to understand HATM’s offerings, audiences, and goals. When we say it’s a “one-of-a-kind experience,” we’re not kidding (we, of course, went to the Chicago location for “research.”) It’s not just a live band, or just a bar, or just a restaurant. So when we set off on the discovery stage, we worked through a lot of brainstorming on how we could accurately capture that in both the copy and the design. For H2G, the process was a bit different. That site needed to be more “functional,” so we focused on defining the key conversion points and crafting a content strategy that prioritized form fills. Moodboards, design iterations, and homepage concepts helped establish creative directions that reflected each brand’s high-energy vibe.
In sync
Our work with HATM pretty quickly went past the typical client/agency relationship, sometimes things just click! (Or… “clique.”) The HATM team has a dedicated designer, so we had the unique experience of collaborating on the actual creation and optimization of the designs. This, along with genuine trust on both sides and a strong understanding of our goals, saved the project a lot of time and effort.
Showtime
We translated HATM’s lively atmosphere into the digital space with bold colors and graphics, interactive design elements, immersive video, and a clear content hierarchy. For Howl2Go, the design emphasized accessibility and user engagement, creating pages that were easy to navigate and optimized for conversions. Both projects leveraged modern platforms tailored for the specific needs of each site and team, Webflow for H2GO and WordPress for HATM, to ensure easy content management and long-term scalability.
Party favors
We incorporated features like a playable piano on H2GO’s site and interactive spot lights on HATM to reflect the interactivity of the real-life Howl experience. SEO, performance optimization, and robust CMS functionality were integrated to support continued growth. And last but not least, both websites were built fully responsive for mobile and tablet users.
Encore
Our collaboration with Howl at the Moon is ongoing, with a flexible and accommodating phased approach that allows us to work on what is most needed at that particular time. Since our initial project, we have additionally launched event pages, table registration landing pages, and more.
The Process
Not your average piano bar.
We started with strategy workshops to understand HATM’s offerings, audiences, and goals. When we say it’s a “one-of-a-kind experience,” we’re not kidding (we, of course, went to the Chicago location for “research.”) It’s not just a live band, or just a bar, or just a restaurant. So when we set off on the discovery stage, we spent a lot of time brainstorming how we could accurately capture that in both the copy and the design. For H2G, the process was a bit different. That site needed to be more “functional,” so we focused on defining the key conversion points and crafting a content strategy that prioritized form fills. Moodboards, design iterations, and homepage concepts helped establish creative directions that reflected each brand’s high-energy vibe.
In sync.
Our work with HATM pretty quickly went past the typical client/agency relationship. Sometimes things just click! (...pun intended…) The HATM team has a dedicated designer, so we had the unique experience of collaborating on the actual creation and optimization of the designs. This, along with genuine trust on both sides and a strong understanding of our goals, saved the project a lot of time and effort.
Showtime.
We translated HATM’s lively atmosphere into the digital space with bold colors and graphics, interactive design elements, immersive video, and a clear content hierarchy. For Howl2Go, the design emphasized accessibility and user engagement, creating pages that were easy to navigate and optimized for conversions. Both projects leveraged modern platforms tailored for the specific needs of each site and team, Webflow for H2G and WordPress for HATM, to ensure easy content management and long-term scalability.
Party favors.
We incorporated features like a playable piano on H2G’s site and interactive spotlights on HATM to reflect the interactivity of the real-life Howl experience. SEO, performance optimization, and robust CMS functionality were integrated to support continued growth. And last but not least, both websites were built fully responsive for mobile and tablet users.
Encore.
Our collaboration with Howl at the Moon is ongoing, using a flexible, phased approach that allows us to focus on what is most needed at any given time. Since our initial project, we have additionally launched event pages, table registration landing pages, and more.
The Solution
Now, when you go to either site, it genuinely feels like an extension of the live venue. (Like I said, we’ve become quite familiar. Call it working overtime.) It’s bold, interactive, and just plain fun. Howl at the Moon’s new website captures the nightlife while making it easy for visitors to explore events, locations, and booking options. Howl2Go’s site highlights private event offerings with a vibrant, playful design, clear calls to action, and optimized pathways for lead generation. All that to say…let’s keep the party going!
Strategy workshops to define audiences, messaging, and key conversion points
Stakeholder coordination to ensure feedback and approvals were streamlined
UX research, content prioritization, and navigation analysis
Flexible templates to support future growth and ongoing updates
Visually engaging homepage that mirrors the energy of live events
Streamlined navigation for both HATM and H2G audiences
Interactive content and media elements to reflect the piano bar experience
Optimized mobile experience for event discovery and bookings
Flexible CMS for easy content updates and scalability
