Clique Studios

Introducing: Aro Homes.

Aro Homes designs and delivers exceptionally designed and engineered, net-zero single-family homes for established neighborhoods.

As Aro Homes continued to grow, they needed a refreshed platform that reflected their future goals, increased brand recognition, and collaborative content management.

For the redesign, we focused on:

Clarifying and strengthening Aro's value propositions and brand messaging. With homes that are net-zero, high-performance, precision-engineered, and that feature award-winning designs by world-class architects, there was a lot to talk about. We narrowed in on what buyers facing one of the biggest decisions of their lives can expect from Aro Homes: a highly collaborative, intentional team laser-focused on offering obsessively designed and engineered sustainable homes that are beautiful, affordable, and quick to build, ultimately improving daily life for both people and the environment.
Building efficient conversion maps and user flows for different audiences. Aro Homes operates through two distinct channels: "Build an Aro Home" and "Buy an Aro Home." Because their previous CTAs created confusing pathways that failed to move buyers through the pipeline, a central focus throughout the project was crafting compelling conversion flows that reduced cognitive load and guided users efficiently from point A to point B. Both purchasing options now feature highlighted CTAs, dedicated landing pages, and a tailored contact form alongside general inquiries. Additionally, we completed SEO, accessibility, and performance audits to establish a solid, strategic foundation for all current and future content.
Making sure a design-forward company still had a design-forward site. Unsurprisingly, Aro Homes had a lot of wonderful assets. Since their previous site already reflected their obsessive focus on design well, we did a lightweight refresh, crafting a clean visual design paired with engaging animations.
Establishing a scalable system to allow for future flexibility and growth. Aro needed a brand-governed component system that empowered all users to manage and publish content. Utilizing Webflow, we built in modular flexibility to support future growth as their markets continue to expand.

You can check out the site live now. Welcome home.

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