Guy Yalif & Clique Studios Present: The Case for Experimentation in a Post‑AI World

Event

Join us for a one-of-a-kind, in-person talk created specifically for marketing executives including CMOs, VPs, and Senior Directors who are ready to rethink how their websites drive growth.

Hosted in partnership between Webflow and Clique Studios, this event features Guy Yalif, Webflow’s Chief Evangelist, leading an interactive session on how today’s most forward-thinking brands are transforming their websites into dynamic growth engines optimized for AI discovery, personalization, and experimentation.Through real-world examples, expert insights, and hands-on exercises, you will walk away with a clear roadmap to:

  1. Align your website with modern discovery channels such as AI and voice search
  2. Personalize user experiences to increase engagement and retention
  3. Test, learn, and iterate rapidly using no-code experimentation powered by Webflow Optimize

Monday, November 10, 2025
3:00 - 5:00PM

Monday, November 10, 2025
3:00 - 5:00PM

A white puzzle with one piece sitting off to the side.

Speakers

Ted Novak

Partner & Managing Director
Clique Studios
Ted Novak is a co-founder of Clique, an award winning digital design and development agency based in Chicago. With over two decades of experience at the intersection of strategy, design, and technology, Ted helps organizations innovate through digital. Before founding Clique, Ted held a senior management role at West Monroe Partners, leading teams that delivered enterprise solutions across healthcare, M&A, and business transformation. Prior to that, he designed and developed technology platforms for ABN AMRO, including one that still processes over $1 billion in international securities payments annually.