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Copy that converts: the art and science of writing words that work

When is the last time you remember taking action on something you saw online? What was it that enticed you to buy software, register for a newsletter, or donate to a cause? Was it the emotional banner image? How about the fancy animations? Perhaps the words on the page? It’s a trick question. Everything played…

How to develop digital marketing fluency: a comprehensive introduction

Digital marketing fluency has never been more important. New tools, technologies, strategies, and skills are being introduced into our world every day. Combined with the fact digital marketing spend is trending up in a major way, Forrester predicts it will reach $120 billion by the year 2021. Not to mention, the largest living generation (millennials)…