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It’s never been easier to build something, and it’s never been harder to build something successful. Over the years, we’ve partnered with over 300 businesses, ranging from startups to global leaders, to solve hugely complex technical challenges. Our world-class, award-winning team helps guide companies through foundational industry shifts.
Strategy is the first part of our process, but it’s the point of entry for everything we do. As Winston Churchill said, “However beautiful the strategy, you should occasionally look at the results.”
That’s why we work to test and refine these decisions every step of the way. We look to our work — not our original strategic decisions — to determine if we were successful or not.
STRATEGY IN ACTION
We helped the City of Chicago devise and build the Chicago Neighborhood Energy Challenge, an energy savings competition. This included the original branding and messaging, a targeted marketing effort and a beautiful new platform that pulls and ranks data from utility providers. By coupling these efforts with a ground campaign, we’re working to help residents save on their energy bills in an interactive, fun way.
We worked with Land of Lincoln Health, the $160 million venture that is the first health insurance co-op in Illinois. We steered the launch of all of their digital properties, including a simple, responsive, content-rich marketing site. We helped them deliver on their core promise to “uncomplicate” health insurance.
It’s been our guiding philosophy since the beginning. We pride ourselves on hiring doers — people who have been out in the world, and know what it’s like to be on your side of the table. We are continually eager to get things done. But you can’t build something without understanding what you’re building first. That’s where strategy comes in.
STRATEGY EVERY STEP OF THE WAY
We kick off every project by asking the big questions. For new ventures, we conduct innovation sessions to help define business goals, requirements, and work with you to ideate new ways of harnessing the power of the web. Weanalyze your target audience. We leverage our enterprise project management team. We devise our content marketing plan. Once done, it’s on to design.
Interested in helping Clique help you through a fundamental shift in your industry? Reach out to learn more.