Customer experience, above all else.
Our user experience process works to create simple, engaging presences that your users will love. We then track and improve this with key business metrics, resulting in higher conversions and revenue. Like when our redesign of FURminator.com increased time on site by 71%.
We start by defining user profiles and assessing core user needs. We then diagram the user flow cycle, from trigger to expectation to connection to action to response.
Next, we outline “red routes”, where we seek to minimize user obstacles to achieve desired outcomes. We ask business questions, as well. In an increasingly cross-platform world, we look for opportunities to unify the experience across channels. That can mean employing responsive design or building a mobile application.
This phase includes rapid iterations of sketches, concepts and wireframes for all user flow improvements. We create site maps and user flows to validate the desired navigational experience, and present and iterate accordingly.
The effort in this phase will address the design and development of all creative required to support feature sets agreed upon in Discovery. We couple this with the technical design of web presences and applications to be built. We execute beautiful designs of all required functionality, and work with our front- and back-end development teams to make them a reality.
Interested in having Clique guide a user experience process for you? Give us a call.