Petrosino’s Parlour delivers a serene spa and salon experience in one of Chicago’s premier hotels, The Gray. From express services to full-body treatments, they provide a respite in the middle of the city, priding themselves on their fashion sense, precision, and hospitality. Their recent move into The Gray Hotel not only provided them with a new space for physical growth, but also with the opportunity to update their brand.

Petrosino’s approached Clique to execute this brand refresh online. They wished to reinvigorate their existing brand and bring it into alignment with The Gray, and our custom photography, inspired design, and updated site build delivered this vision. The new site highlights their broad range of services, elevates their brand, and ensures customizability as they prepare for future growth.

Petrosinos Parlour

To do that, we:

  • Built custom forms
    • “Join the Team” page for resume submissions directly on site
    • “Request an Appointment” directly on site
  • Shot custom photography
  • Ensured responsive site for use on multiple devices
  • Customized CMS for staff to update offerings
    • Open-source
    • PHP
    • Enterprise implementation of WordPress
  • Implemented autodetection of date/time of use to highlight relevant operating hours
  • Customized referral feature to increase usage and drive traffic

You’ll get the “serene experience” just by looking at it…