OpinionLab is the global leader in omnichannel Voice of Customer (VoC) feedback solutions, serving a prestigious client list that includes nearly half of Fortune 50 organizations such as Walmart, Bank of America, Ford Motor Company, and many more.

 

With patented real-time listening technology for every brand touch point, this pioneering VoC platform invites consumers to share input in their own words, at anytime, from anywhere, helping organizations collect, understand, and leverage both structured and unstructured customer data.

OpinionLab’s New Site

OpinionLab

 

Our engagement with OpinionLab started with a thorough recommendation on Information Architecture based on card sorting activities. Clique designed three storyboards for the homepage to introduce the product and used imagery and animations throughout to break up a 60 page, content heavy website. Resources are downloadable and linked to Salesforce campaigns for marketing.

 

 Other highlights include:
– Responsive
– Cookie consent integrated via Google Tag Manager
– TRUSTe privacy compliance
– Comment card integration
– On-page SEO