High-end design for a high-end brand

Sophisticated Living is a national lifestyle brand leader. Their online magazine, Sophisticated Living Chicago, needed a design to match the luxury brand they’ve built in order to better cater to their target audience, and promote interaction with the content.

Screenshot of website homepage for Sophisticated Living Chicago magazine

Content-first approach

While good design was important, the design needed to serve the content first. We took a minimalist approach, prioritizing usability and conversion (clicks, reads, shares) over textures and visual interest. The result is a breathable, functional, and beautiful content hub.

Highlights:

  • Integrated Social Media
  • Built an integrated advertisement system
  • Content tagging strategy to control where content resides from the content piece itself
  • Multiple editor workflows

 

Check out the online magazine here!