MILE HIGH GOLF TRAIL
Unifying a collection of Colorado brands.
Bear Dance, one of Mile High Golf Trail’s four incredible courses, was already a destination among locals and tourists alike. The other three courses, however, were lesser-known. Unifying all four courses under the Mile High Golf Trail name was an opportunity to grow one strong, easily-identifiable brand, while honoring the unique identities of each course.
By telling the story of the Trail across all courses, we designed a new brand identity that connected each course with one narrative, while allowing each to shine. We designed a custom logo, unique brand elements including colors and typography, animations and interactions to encourage exploration across the site, and incorporated photography and video. Every detail combined to build a cohesive content experience that established the Trail as “The Premier Colorado Golf Experience.”
“We are very excited about the new website. The homepage is sweet, it brings the trail to life, allowing people to travel down the trail to each individual course. Definitely, the coolest golf website I have seen. ”
Brock Bruening, General Manager