We were honored to have Clique Studios’ own Ted Novak speak at DDI System’s recent annual User Conference. DDI provides premiere software solutions for wholesale distributors. An industry that has companies that have been successful for decades without the need for an online shopping component now have the opportunity to enhance their existing B2B relationships while opening new doors to B2C marketing through ecommerce and enhancing their online presence.
Ted’s presentation explained how these companies can look at their business’s online channels differently. Ted highlighted the new Inform Ecommerce 2 platform that our team helped implement to enhance DDI’s B2B focused platform, and dove deeper into our DDI integrated Magento solution for those looking to move more aggressively into the B2C market. Using case studies, Ted showed how design, SEO, and SEM not only build presence and market a brand, but are now key components in today’s competitive online marketplace.