Being a successful marketer requires flexibility and adaptability. The strategy you’re using today might be obsolete and ineffective by tomorrow. Not to mention maintaining a consistent brand voice and aesthetic in this environment. This is just one of the many dualities we face, though they don’t have to face it alone. In fact, as marketers, we thrive on it.

In our own marketing practice at Clique Studios, we’ve been fortunate to learn, grow and share knowledge with many talented hard-working marketers. Now, we’re opening our marketing influencers group up to the public.

Take advantage of an opportunity to ask questions and build valuable connections with other marketing leaders before running back to the office.

Episode 3 – Small Team, Big Vision: Overcoming Capacity and Resource Limitations in Marketing

Join Colorado’s best and brightest marketing leaders from across industries for thoughtful conversation, new connections, and of course a free lunch, featuring Consolidated Analytics Chief Marketing Officer Robyn Mahoney.

  • Who: CMOs, CBOs, Marketing Directors/Managers
  • When: September 25th from 11:30-1pm
  • Where: Coohills – Downtown
  • Price: Free

Slides From this Lunch

Perhaps the most relatable challenge amongst marketers (in small, mid-sized and global organizations) is the ability to overcome limitations to achieve that big vision; be it brand transformation, content production, revenue goals, or new market penetration. In this session, we will discuss common bottlenecks related to building a high quality, high performing marketing program in the face of resource, talent, and technology constraints. Some of the topics on the table include:

  • Alignment as a strategy
  • Structuring your team based on objectives (specialist vs. generalist, internal team vs. external partners, roles and responsibilities)
  • What is the right tech stack and when to implement it  (data implications, costs, management/scrubbing, etc)
  • Scaling content (repurpose, repurpose, repurpose)
  • When to use ABM and who is responsible

Our Featured Speaker

Robyn Mahoney is Chief Marketing Officer at Consolidated Analytics, a rapidly growing provider of mortgage services, consulting, and advisory. In this role, Ms. Mahoney drives marketing strategy, operations, budgeting, and planning. She is responsible for brand transformation and brand awareness, building the pipeline, optimizing events, and strengthening partner and media relations. She has more than 14 years of marketing leadership experience in the financial services, mortgage, and capital markets industries. Over the course of her career, she has catalyzed business growth, brand awareness, and M&A activity for mid-sized, and global financial services brands. Prior to joining Consolidated Analytics, Ms. Mahoney was Head of Marketing for Situs’ financial risk management (previously MountainView Financial Solutions) and Strategic Marketing Director/Head of Mortgage Marketing within Wipro’s banking, financial services and insurance (BFSI) vertical. She also held leadership roles with LCS companies and IntelliReal (bought by Equifax). Ms. Mahoney is working toward an Executive Certification in Digital Marketing.

Episode 2 – The Future of Authentic Marketing

Join Colorado’s best and brightest marketing leaders from across industries for thoughtful conversation, new connections, and of course a free lunch, featuring Full Contact Director of Marketing and Community Jake Cohen.

  • Who: CMOs, CBOs, Marketing Directors/Managers
  • When: July 24th from 11:30-1pm
  • Where: Coohills – Downtown
  • Price: Free

Slides From this Lunch

Today’s marketers are so good at reaching people at scale, that we have been able to actually convert customers without connecting with them. Our customers, on the other hand, have experienced a world with growing options and the ability to get any of their needs solved with a simple search. But what is missing in that story is authenticity and human connection. Marketers and our customers have moved further away from each other in order to handle this scale, but our favorite brands reach us by blending scale and authentic experiences. .

Our Featured Speaker

 

Jake Cohen is a Marketer at FullContact and runs the Growth Track of Denver Startup Week. He joined FullContact in 2014 since then he has gone on to become the longest-tenured employee on the revenue side of the house in a period that saw a nearly 1500% growth in Monthly Recurring Revenue. When he isn’t glued to a screen he is working on a multitude of urban planning topics, walking his dog Denali, laughing with friends and enjoying the Colorado outdoors. He is currently working on a total reboot of FullContact’s brand and online presence. You can reach him at Jake (at) fullcontact (dot) com or @coloradically on Twitter.

Episode 1 – Growth Strategies to Build an Awesome Conversion Funnel

Join Colorado’s best and brightest marketing leaders from across industries for thoughtful conversation featuring Havenly Head of Growth Matthew Erley, connection, and of course a free lunch.

  • Who: CMOs, CBOs, Marketing Directors/Managers
  • When: May 15th from 11:30-1pm
  • Where: Coohills – Downtown
  • Price: Free

Slides From this Lunch

Our Featured Speaker

VP of Growth/Marketing at Havenly He was formerly responsible for growth of North American markets for the alcohol-tech company, Drizly. Matthew has a passion for early-stage businesses, marketing/growth, building great teams, and bringing products/services to market (specifically with marketplace and assisted e-commerce businesses). Specialties: growth (referral, viral loops, product growth), customer acquisition, start-up scaling/strategy, and SEO. Matthew has an MBA from the Thunderbird School of Global Management.

Matt Erley

Have something great to say about Marketing? We are always on the lookout for great people with unique things to say.