Derek will be speaking about Optimizing Checkout Pages;
- The checkout process remains one of the most important pages on e-commerce sites. After drawing customers through the conversion funnel, checkout is where the sale closes, or gets lost in the last mile.
- Improvements to checkout pages aren’t flashy or eye-catching like the changes that update a site’s home or product pages, but their effectiveness, measured in the speed to complete all necessary tasks, is key to an e-commerce site’s success.
- In this session, you’ll hear about the challenges to swift and easy checkout, such as security requirements, usability and whether to add or leave out features that can either upsell or distract – and how to resolve them.
March 17, 2015| 2:00 pm to 2:30 pm
March 16-18, 2015
JW Marriott, Los Angeles