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Founded in 1859, the Northwestern School of Law was the first law school established in the City of Chicago. Today, Northwestern Law is a top-ranked institution, advancing the understanding of law and producing graduates prepared to excel in a rapidly changing world.

Insights

Northwestern Law School was looking to improve their online presence to increase its effectiveness as a tool for connecting with their current students, prospective students and alumni by enhancing their information architecture, and bringing their overall online presence to a level that represents their world renowned reputation.

With a knowledgeable existing in-house development team, Clique Studios partnered with the team to lead an engagement that gained an understanding of how to attract individuals seeking a successful career in law, and positioned their organization as a path towards success through design and UX strategy for their online presence.

IDEA

After directional discussions with internal and external stakeholders, we determined an overarching strategy for making the site more engaging to drive conversions.

To be effective, the initial impression had to drive home the school’s differentiators: its credibility, its place as a forward-thinking program, and its location in the heart of the City of Chicago.

Stats

1859

year founded

$100M

Amount of donation by J.B. Pritzker and M.K. Pritzker, the largest single gift ever given to a law school

#1

School for “Best Job Prospects” (Princeton Review)

Impact

The end result was a completely revamped online brand, website, and digital presence. This included a full style guide, responsive design, semantic and browser-tested CSS/XHTML coding that was compatible with the existing CMS.

Our engagement didn’t stop with delivery. We wanted to ensure that the Northwestern team would be well equipped to support the site and execute ongoing changes and innovations with minimal dependencies. We held facilitated training sessions prior, during, and after the integration with the existing enterprise framework.

The team at Northwestern initially impressed us with their knowledge and willingness to push boundaries with the design and functionality of the site, but what really impressed us was their ability to flawlessly integrate our delivered code with their existing CMS.

Tactfully executing a phased roll out, the team hit every deadline in launching the new experience to the public, and the result has been a lauded new presence that positions the school for the future.

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