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Founded in 1934, Kendall College is ranked the number one program in Chicago for preparing students for careers in culinary arts and hospitality management by Chicago Michelin Guide restaurants and Chicago’s leading hotels (TNS Global Survey, 2013).

The curriculum at Kendall College provides strong academic education combined with transformative practical experience to effectively prepare students to become leaders in their professions.

Insights

With a laser focus on enrollment and engagement, Kendall needed a new, future-thinking presence to replace the current one, and appropriately position the school.

IDEA

After interviews with 50 key stakeholders, Clique designed and built a multi-faceted website with e-commerce, event management, integrated marketing platforms, and a multi-tier CMS. The message was simple: Kendall College is the best place to get a culinary education.

Stats

250+

Custom pages developed

+11%

Increase in PPC conversions

#1

Culinary institute in midwest

Impact

Clique completely revamped the online brand, website, and digital presence for the top Culinary Institute in the midwest. This initiative included:

  • Developed custom event management with registration and tracking
  • Integrated ecommerce for events, courses, and retail purchasing
  • Dynamic RFI form for lead capture and integration with proprietary CRM.

The site was recognized as a Webby Honoree for the education category for 2015.

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