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The American Bar Association is one of the world’s largest voluntary professional organizations, with nearly 400,000 members and more than 3,500 entities.

It is committed to doing what only a national association of attorneys can do: serving our members, improving the legal profession, eliminating bias and enhancing diversity, and advancing the rule of law throughout the United States and around the world.

Insights

The ABA approached Clique to strategize, design and develop a new home to target law students — the next generation of the ABA’s membership.

IDEA

The site needed to speak to this generation. It needed modern design, mobile-first techniques, and a conversion-driven focus.

Stats

1878

Year the ABA was founded

410000

Total members of the ABA

Impact

The new digital presence drastically simplified the overall messaging and communications to the target audience, and positioned the ABA has the #1 resource for current law students.

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