Pritzker Group comprises three professional investment teams: middle-market acquisitions, technology venture capital and asset management. The Pritzkers’ history and the firm’s success give their companies access to an unparalleled network of advisors, strategic partners and customers.


Pritzker Group’s focus on their partners and companies rather than themselves resulted in a design heavy and entrepreneur-focused site that truly puts their companies first. The clear message of the website is that the main focus on the Pritzker Group is helping entrepreneurs build and grow great businesses. Whether it’s a technology start up funded by their Venture Capital group or a manufacturing company acquired by the Private Capital team, the successes of The Pritzker Group companies will be highlighted and celebrated on the new website for years to come.

Clique identified strategies for content and navigation, executed custom videography and photography, crafted solutions to gather testimonials and assets from Pritzker Group companies and team members, and built a responsive website based on UX best practices.