Four leading tech companies in the automotive industry merged to form Affinitiv. Affinitiv connects car manufacturers, dealers, and customers all under one platform. This allows dealerships to monitor consumer activity, and use that data to manage customized, targeted marketing campaigns for its customers.
We were tasked with establishing the new look and feel for the brand, and delivering a website for helping them tell their story, and ultimately driving their business goals.
To do that, we:
- Designed a new look and feel, establishing new style guide
- Created custom icons to help users visualize their process
- Overall, used design elements to make their brand & services more visual
- Built a blog for them to be a resource hub for customers
- Developed the site against a tight timeline
Take a look at the sleek new Affinitiv brand!